Completed
Closed. Onboarding three new nonprofit partners.
KindlingThis project has been verified
Rounds up every debit card purchase and routes the spare change to causes you pick.
$280,000 raised so far, confirmed by both parties (80%)
Details
- Category
- Fintech
- IP type
- App
- Stage
- Revenue
- Ask type
- Fixed amount
- Listed
- Sep 16, 2026
- Views
- 4
Description
Kindling links to a debit card, rounds every purchase up to the nearest dollar, and routes the difference to a cause the user picked ahead of time, no monthly decision required. Over 80,000 active users.
Problem
Most people want to give more than they do, but recurring donation asks and one-off decisions both have too much friction to sustain.
Solution
Automatic round-up donations that require one decision up front and then run entirely in the background.
Target market
Consumers, sold direct, with a nonprofit-partnership revenue share.
Business model
Small percentage fee on processed round-up volume.
Investments
Antoine Girard invested $180,000
6% equity
Zoe Mitchell invested $100,000
4% equity
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Discussion (1)
Antoine Girard
The 'one decision, then it just runs' framing is exactly why this actually sticks compared to a monthly ask.
Oscar Lindqvist
Innovator·🇫🇮 Finland
Behavioral economist, believes saving money should take zero willpower.