Completed
Closed. Partnering with a regional native-plant nursery chain.
ThicketThis project has been verified
Native plant identification and garden planning, tuned to your actual soil and climate.
$210,000 raised so far, confirmed by both parties (81%)
Details
- Category
- Consumer Apps
- IP type
- App
- Stage
- Revenue
- Ask type
- Fixed amount
- Listed
- Sep 16, 2026
- Views
- 62
Description
Thicket identifies plants from a photo and builds a garden plan matched to a user's specific soil type, sun exposure, and local climate zone, favoring native species that actually support local pollinators. 250,000 downloads.
Problem
Generic plant-ID apps tell you what something is but not whether it belongs in your specific garden, leading to a lot of dead plants and generic, ecologically unhelpful yards.
Solution
Plant identification combined with hyper-local soil, climate, and native-species data to generate a garden plan suited to the actual plot, not a national average.
Target market
Home gardeners, sold direct-to-consumer with a nursery-partnership affiliate revenue stream.
Business model
Freemium consumer subscription plus nursery affiliate commissions.
Investments
Zoe Mitchell invested $150,000
6% equity
Freya Nilsen invested $60,000
3% equity
Discussion (1)
Zoe Mitchell
Native-species-first plant planning is a genuinely useful angle most garden apps skip entirely.